Bifrost Group Bifrost Group

For embassies – build partnerships with companies that create decisive value for the country you serve

European embassies and diplomatic representations are uniquely positioned to help their companies achieve real impact. With the right information, networks and access, they can make a decisive difference for the companies they serve. In return, companies bring market knowledge, activity and investment. Together, this strengthens diplomatic efforts, increases exports and deepens bilateral relations.

I have been at the centre of improving this work in the Danish service for years. I know how to translate the commercial logic of companies and shape embassy support accordingly. Concretely, I can strengthen how embassies conceptualise, communicate and execute their efforts, so companies understand, value and act on them.

Illustrative examples

Global strategy alignment and execution

Lead the design and execution of global economic diplomacy strategy, ensuring diplomatic efforts are relevant to companies and strengthened by company engagement. Provide the frameworks, concepts, resources and tools individual representations need to improve quality and relevance across markets.

High-stakes market engagement

Contribute to national economic diplomacy in key markets. Work with representation teams on strategy, concepts and execution, including engagement with companies and local stakeholders.

Hands-on capacity building

Work directly with selected Heads of Mission, Trade or advisors to translate commercial logic into the embassy context. Upskill key staff to increase both the commercial and diplomatic impact of their efforts.

About

Bifrost Group is led by David Schjerlund.

David Schjerlund

My engagements through Bifrost Group build on my experience from the Danish Foreign Service. Over six embassies as well as the home service, I have worked with a range of areas from development, defence and security policy, European affairs, and economic diplomacy. I also bring lived private-sector experience, being the CEO of CEDDIE, a niche cybersecurity training and education company.

I lead all engagements personally. When a project requires it, I work with selected partners with deep experience in business development, diplomatic training and public affairs.

You can read more about my experience on LinkedIn.

Contact

Get in touch

If your objective is to increase the impact of how your company uses embassy networks — or of how your embassy supports companies — get in touch.

Email david@bifrostgroup.dk
LinkedIn linkedin.com/in/dschjerlund